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What was the case study of the BBVA project?
The case study states: “The [project team] redefined high-value customers, moving away from scrutinizing how much someone earned and instead considering associations that reflected a high-value lifestyle, such as relationships with certain schools, clubs, or retail outlets. Analysts began to score customers and businesses differently.”
How is the quantity of data for BBVA growing?
For BBVA the quantity of data the business collects and stores - both its own proprietary data and the data it looks after for its customers and clients - is growing exponentially every year.
Why was BBVA not fast enough to execute its strategy?
By that time, at BBVA we recognized that even though we had a very clear strategic vision, we were not fast enough in executing it. New competitors (fintech and big tech) were entering into financial services and moving at high speed.
Who is the former CEO of BBVA bank?
Three members of the bank’s Data & Analytics team (D&A), including former CEO and founder Elena Alfaro, recently co-authored a case study alongside research scientists from the MIT Sloan Center for Information Systems Research at the Massachusetts Institute of Technology in the US and the University of Queensland Business School in Australia.
Last Update: Oct 2021
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